Privacy Policy | American Van Lines

Effective Date: September 13, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how American Van Lines, together with its affiliates, subsidiaries, and agents (collectively, “AVL”, “we”, “us”, or “our”) collects, uses, maintains, shares, and protects information about you when you:

use our websites, mobile applications, or other online services (collectively, the “Sites”);
request or receive moving or relocation services;
interact with our customer service, sales, marketing, or support teams;
otherwise engage with us, including through social media or via third-party providers.

This Policy applies to all individuals whose personal data we collect in connection with our services, including current, past, and prospective customers. It does not apply to information collected by third parties not under our control, or third-party websites that have their own privacy notices.

2. What Information We Collect & Why

We collect different types of information depending on how you interact with us. Some of the information we collect is “Personal Information,” meaning information that identifies you or can reasonably be linked to you. We also collect non-identifying information and aggregate or de-identified data.

Category of Information	Examples	Why We Collect / Use
Identifiers	Name, postal address, email, phone, IP address, device IDs	To provide services, schedule pickups/deliveries, communicate with you, manage accounts, billing, and customer support.
Financial and Payment Information	Credit/debit card, bank account, payment history	To process payments, refunds, verify identity, and prevent fraud.
Moving & Property Information	Pickup/delivery addresses, dates, inventory details, insurance	To plan and deliver moving services, calculate costs, provide insurance, assess liability.
Commercial / Transactional	Services ordered or considered, quotes, promotions	To track service fulfillment, generate estimates, customer service, and accounting.
Device / Online Activity	IP address, browser type, usage logs, cookies, analytics	To improve Sites, security, marketing, and analytics.
Geolocation Data	Device GPS (if enabled), pickup/delivery addresses	To plan routes, estimate travel times, and coordinate logistics.
Communications & Interactions	Emails, phone calls, chat, surveys, claims	To respond to requests, monitor quality, resolve disputes, improve services.

3. How We Collect Your Information

Directly from you (forms, quotes, bookings, billing info).
Automatically (cookies, device logs, analytics tools).
From third parties (vendors, partners, insurance companies, affiliates).

4. How We Disclose Your Information

We may share Personal Information with:

Service providers (IT, logistics, billing, insurance, marketing).
Affiliates and subsidiaries for operational purposes.
Business partners where needed for services or promotions.
Legal/regulatory authorities as required by law.
In mergers or transfers, if our business assets are sold or transferred.
With your consent where you permit sharing.

We use cookies, pixels, web beacons, local storage (including HTML5), and similar technologies (“Cookies”) on our website to enhance your browsing experience, analyze site traffic, deliver targeted advertising, and ensure security.

What are Cookies

Cookies are small data files stored on your device when you visit a website. They enable the site to remember your preferences (such as login details, region, or settings) and help us improve the services we provide.

Types of Cookies We Use

We use the following types of Cookies:

Essential / Strictly Necessary Cookies – Required for security, authentication, and to enable basic functions such as navigation, forms, and service requests.
Performance / Analytics Cookies – Help us understand how visitors use our site, measure site performance, and fix errors (e.g., Google Analytics).
Functional / Preference Cookies – Remember your choices (such as location or language) to personalize your experience.
Advertising / Targeting Cookies – Used to deliver content, promotions, or advertisements that are more relevant to you and to measure the effectiveness of campaigns.

Third-Party Cookies

Some Cookies are set by third parties (such as analytics providers, advertising networks, or social media platforms). These third parties may collect data about your online activity over time and across different websites.

How We Use Cookie Data

We use information collected through Cookies to:

Secure our website and prevent fraud;
Operate our services (e.g., process requests for moving quotes);
Measure and improve website performance and usability;
Personalize content and features;
Deliver and measure advertising and marketing campaigns.

Your Choices and Controls

Browser Settings: You can control or disable Cookies through your browser. Please note that disabling essential Cookies may affect site functionality.
Opt-Out Tools: California residents may opt out of “selling” or “sharing” of personal information, including some uses of Cookies for targeted advertising, by clicking the “Do Not Sell or Share My Personal Information” link available on our website.
Cookie Banner/Consent: Where required by law, we provide tools to accept, reject, or customize your Cookie preferences.

Retention of Cookie Data

Cookies remain on your device for varying lengths of time, depending on whether they are session-based (deleted when you close your browser) or persistent (stored until they expire or are deleted). We periodically review the Cookies in use and update this policy as needed.

For more details about how we handle personal information, including your rights under the California Consumer Privacy Act (CCPA/CPRA), please review the California Privacy Rights section above.

6. Your Privacy Choices

You may have the right to:

Access or request a copy of your data.
Correct or update inaccurate information.
Request deletion of your data, subject to legal limits.
Opt out of marketing communications.
Opt out of sale or sharing of your data (as defined by applicable law).

Right to Opt-Out of Sales and Sharing of Personal Information. You may have the right to opt out of the sale of your Personal Information, and to request that we do not share your Personal Information for targeted or cross-context behavioral advertising. To opt-out, please click on “Do Not Sell or Share My Personal Information ” at the bottom of our site. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales or sharing of Personal Information, and will need to turn it on for each browser you use.

To exercise rights, contact us (see Section 13).

7. Data Security

We use reasonable physical, technical, and administrative safeguards to protect your data. However, no system is fully secure, and we cannot guarantee absolute protection.

8. Data Retention

We retain data as long as necessary for service purposes, compliance with law, resolving disputes, enforcing agreements, or protecting our interests.

9. U.S. State Privacy Rights

Certain U.S. states (including California, Virginia, Colorado, Connecticut, Utah, Texas, and others) have enacted consumer privacy laws that provide their residents with specific rights regarding their personal information. If you are a resident of one of these states, you may have the following rights, subject to applicable law:

Right to Know/Access – You may request confirmation of whether we process your personal information and access to such information.
Right to Delete – You may request that we delete personal information we have collected, subject to certain exceptions.
Right to Correct – You may request that we correct inaccuracies in your personal information.
Right to Opt Out – You may opt out of:
- Targeted advertising;
- The “sale” of personal information (as defined by applicable state law); and
- Certain types of profiling in furtherance of decisions that produce legal or similarly significant effects.
Right to Data Portability – You may request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
Right to Non-Discrimination – We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

To exercise your rights described above, you may submit a request by:

Clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our website
Calling us at (888) 759-6000
Emailing us at [email protected]

We may require you to verify your identity before fulfilling your request. You may also designate an authorized agent to act on your behalf, subject to verification.

California Privacy Rights (CCPA/CPRA Notice)

This section supplements the information contained in the Privacy Policy of American Van Lines (“Company,” “we,” or “us”) and applies solely to individuals who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), and any terms defined in the CCPA/CPRA have the same meaning when used in this section.

9.1. Categories of Personal Information We Collect

We may collect, and within the past 12 months have collected, the following categories of personal information about California consumers:

Identifiers (e.g., name, address, email address, phone number)
Commercial information (e.g., records of services purchased or considered)
Internet or network activity (e.g., browsing history, interaction with our website or ads)
Geolocation data (when necessary for service delivery)
Audio or visual information (e.g., customer service calls, if recorded)
Inferences drawn from personal information (e.g., preferences, characteristics)

We do not knowingly collect sensitive personal information beyond what is reasonably necessary to provide our services.

9.2. Sources of Personal Information

We obtain personal information directly from you, from your interactions with our website and services, and from service providers and partners (such as payment processors, marketing vendors, or moving affiliates).

9.3. Use of Personal Information

We may use personal information for the following business or commercial purposes:

To provide and manage moving and relocation services
To process payments and complete transactions
To communicate with you about your move, requests, or inquiries
To improve our services, website, and customer experience
For legal, security, or compliance purposes

9.4. Disclosure of Personal Information

We may disclose your personal information to our service providers, business partners, or affiliates for business purposes. We do not “sell” personal information for monetary consideration. However, certain data sharing for advertising or analytics purposes may be considered a “sale” or “sharing” under California law.

9.5. Your California Privacy Rights

California residents have the following rights:

Right to Know/Access – You may request details about the categories and specific pieces of personal information we have collected about you.
Right to Delete – You may request that we delete personal information we have collected, subject to certain exceptions.
Right to Correct – You may request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing – You may direct us not to “sell” or “share” your personal information for cross-context behavioral advertising. To exercise this right, you may click the “Do Not Sell or Share My Personal Information” link available at the bottom of our website or submit a request using the methods listed below.
Right to Limit Use of Sensitive Personal Information – You may request that we limit our use of any sensitive personal information to only what is necessary to perform our services.
Right to Non-Discrimination – We will not discriminate against you for exercising your CCPA/CPRA rights.

9.6. Exercising Your Rights

To exercise your rights described above, you may submit a request by:

Clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our website
Calling us at (888) 759-6000
Emailing us at [email protected]

We will verify your identity before processing your request, and you may also designate an authorized agent to make requests on your behalf.

9.7. Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

10. Additional Information

Children’s Privacy: Our services are not directed to individuals under 18. We do not knowingly collect their data.
Third-Party Links: Our Sites may link to other websites. Their policies govern their practices.

11. Google reCAPTCHA

“Google reCAPTCHA” (hereinafter “reCAPTCHA”) is implemented on our websites. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

We use reCAPTCHA on our websites to prevent various types of data processing abuse attempts (e.g. phishing). reCAPTCHA analyzes various information of the respective visitor (e.g. IP address, mouse movements of the user, length of stay on the website). By using reCAPTCHA, data is transferred to Google, which is used to determine whether the visitor is a human being or a (spam) bot.

The data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offers against abusive automated spying, against spam as well as protecting third parties against such attacks.

You can read which data is collected by Google and what this data is used for at https://policies.google.com/privacy.

You can read the terms of use for Google services and products at https://policies.google.com/terms.

12. Changes to This Policy

We may update this Policy periodically. Updates will be posted here with a revised Effective Date. If changes are significant, we will provide notice (e.g., via email or site notice) as required by law.

13. Contact Us

If you have questions, requests, or complaints, contact us:

Email: [email protected]
Phone: (888) 759-6000
Mailing Address:
American Van Lines
Attn: Privacy Office
1351 NW 22nd St
Pompano Beach, FL 33069